Jeff Barrett

Hey there, I'm Jeff Barrett. I connect dots. For a living.

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A recognized leader in public relations, experiential marketing and social media. Co-Founder of Status Creative. Washington Times Communities Columnist. Record holder for Most Strikeouts in Tee-Ball. 2011 Best Use Of Video In Social Media from PRNewswire. 2011 International Downtown Association "President's Award" Most Creative Use Of A Downtown  2011 ABC World News Tonight "Person Of The Week" Featured on CBS News, CNN, Daily Mail, Der Spiegel, ESPN, Fox News, Gawker, Good Morning America, Huffington Post, Mashable, Tech Crunch, The Today Show, Tosh.O and more.

Marketing & Social Media at United Way

January 2010 - May 2011

Manage year-round marketing and advertising efforts. Enhance awareness with the use of both conventional and social media. Ensure the integrity of an exceptional brand while renovating and modernizing the way it communicates. Key projects: Served as project lead in the conception and completion of the messaging platform, visual strategy, campaign video, advertising plan, SuperFriendz street team & submission process for 2010 Innovation Michigan Award. Developed a social media platform to support the SuperFriendz, generate awareness and inform the community by utilizing a group of influencers and social media experts to expand United Way communications. Results: Decreased ad spending by 38% by utilizing QR coding and an enhanced focus on event and online marketing. Increased awareness (910% more followers in social media, 120% more page views, each online communication reaches at least 30,000 people instantly). Collected 5,000 books with a Radio Flyer sponsored book drive to help close the achievement gap.

Owner/Founder at Status Creative

June 2011

An experiential marketing and public relations firm that leverages crowdsourcing, social media and creative content to yield mind-blowing ROI.

Baker College

2003 – 2007

BBA

Sports. Love to watch them, talk about them, tweet about them. I can never pass up a good joke. Social media is something I truly enjoy. I love meeting new people and having exciting conversations. I try and learn something new each day.